AIMIA TV

NSW: Commercialising Apps

2012-04-12T09:28:35.577

Speakers:

Nick Abbott, Developer Ecosystem Lead, Nokia & Nick Randolph, Founder, Built to Roam
TOPIC: App Case Study: Investment driven by Customer Engagement

Sebastien Thevenet, General Manager, South East Asia � Pacific, Gameloft
TOPIC: Gameloft Case Study: Comparing different business models for commercialising apps

Andrew Campbell, Co-founder, goCatch
TOPIC: goCatch Case Study: Developing a commercially viable app

Mark Blair, Senior Director, Asia Pacific, Brightcove
TOPIC: Commercialisation of Content Apps

Moderated by:
Jennifer Wilson, Director, The Project Factory

Making Big Data Work for You

2012-03-29T13:46:18.907

In 2012 data collection and analysis will provide huge opportunities for all types of businesses from retailers and telcos to financial services. This event focuses largely on how, in particular, media and entertainment companies, online advertisers and digital agencies can utilise both real time and historic user behaviour data to drive client benefits.

The forum answers the key questions around big data and how to take advantage of this information to improve customer offerings and increase revenue. Key learning�s will include:

- How can big data create value?
- Real-time analytics and decision making
- Gaining insights from social data
- Measuring the impact of specific media on a brand
- Examining device usage patterns

18th AIMIA Awards What to Wear

2012-03-12T09:57:43.407

Digital Agencies of the Future

2012-02-27T14:17:27.97

What are the characteristics of a successful digital agency? It might be a company that offers all or a selection of UX, web design, mobile app development, content marketing and branded content, SEO and social media integration. Or a small agency that is quick and responsive and brings in creative resources only when required?

How can an agency therefore maintain a strong creative focus when the environment is changing?

Digital agencies are poised for a major step change in 2012. How can agencies combine business imperatives with the creativity required to drive commercial success?

This inaugural event, sponsored by Adobe, focuses on the new look digital agency, and how to make the most of the new business environment.

Key insights on:
- How to manage the client-agency relationship - and achieve win-win.
- The changing role of the designer. Results from the recent survey are a real eye-opener!
- The client perspective � how they manage the briefing and creative process particularly with new channels?
- Skills and staffing up to meet the challenges ahead.
- What are the new requirements of designers in 2012?

Speakers:
- Eaon Pritchard, Director of Digital Innovation, Clemenger BBDO
TOPIC: The client agency relationship and how it is changing for 2012 particularly in relation to digital campaigns
- Clare Cahill, Digital Media Marketing Manager, Adobe ANZ
TOPIC: The Changing Role of the Designer
- Charles Street, Digital Experience Manager, Virgin Mobile Australia
TOPIC: Case Study - The move from web to mobile
- Mike Barry, Creative Director, The White Agency
TOPIC: Skills and staff. What sort of skill set would a creative need to learn in 2012 that they didn�t need in 2011

18th AIMIA Awards Trailer

2012-02-17T13:25:12.08

Future of Digital: Forecasts and Predictions for 2012

2011-12-12T16:36:25.17

Do you ever wish you had a crystal ball to help you predict future industry trends?

AIMIA presents our most anticipated event of the year - the Fourth Annual �Future of Digital-Forecasts and Predictions for 2012�, to give an insight into what the new year will bring and what opportunities and challenges our industry will face. Hear what industry experts predict for 2012 and beyond!

Speakers:
- Jennifer Wilson, Director, The Project Factory
- Mark Wilson, Managing Director, Wilson Fletcher
- Mark Szulc, Senior Manager - APAC Solutions Consulting, Adobe
- Tim Devine, Creative Technologist, DT Digital
- Todd Wackrow, CEO, POCKET Vouchers
- Angus Stevens, Director of Online Video and Television, Southern Cross Austereo

Moderated by:
John Butterworth, CEO, AIMIA

Advertising on Tablets

2011-12-09T12:20:03.51

AIMIA and Oomph present 'The Tablet Advertising Forum', examining new opportunities for brand engagement, advertising models and how to position and market your brand on a tablet.

Speakers
Lisa Walton, Marketing Director, Oomph
Tom Kelshaw, Head of Digital, Maxus Australia
Craig Treweek, Managing Director, Street Press Australia
Margaret Merten, Editor in Chief, ACP Magazines ACP Custom
Moderated By:
Claudia Sagripanti, Director, Venture One

This event also marked the launch of the Tablet Advertising Guidelines.

AIMIA V21 Summit 2011 Highlights Reel

2011-11-11T16:02:20.263

AIMIA Victoria V21 Summit April 2011 Featuring Robbee Minocola, Debra Allison, Nigel Dalton and highlights from the Summit

AIMIA Digital Summit 2011

2011-11-08T13:05:59.417

Lee Jeans Australia

2011-11-04T14:37:53.557

Lee Jeans Australia approached Reactive to redesign and develop the Lee Jeans Australia site. The brief was to create a cool, edgy and exciting Web site to reflect the true Lee brand. Inspired by the brand identity and the latest Lee campaign, we created concept designs to strongly reflect the Lee brand qualities: bold, creative and passionate, energetic & carefree, non-conformist. The site design challenges standard website conventions by using varied & unique layouts, a hidden navigation and horizontal product browsing. Primarily the Web site is a showcase for finely crafted Lee visuals & product imagery. Lee and Reactive worked closely to ensure that all content compliments the design and vice versa. The results speak for themselves - an extremely high quality, slick interface which allows the user to explore and engage with the Lee brand and latest product lines.

7th Annual Australian Mobile Phone Lifestyle Index

2011-10-10T15:24:43.467

ADOBE on the spot - Flash Game Development

2011-09-13T16:00:20.953

Adobe on the spot
Talking with Terry Paton about Flash Game Development.

Commercialising Content

2011-07-29T15:41:22.497

In order to benefit from this increasing consumer demand, agencies and brands must understand what drives these purchases. With these activities spread across social networks, community sites, brand sites and in online games, understanding your product offering and the user experience is key.

Speakers:

- Guy Gadney, Director, The Project Factory
Learn from The Project Factory about the shift to freemium where users can access a game, product or service free of charge, with the option of paying for specific features.
- JT Klepp, International Lead, playspan
playspan shares strategies for monetizing online content with a close look at virtual currencies, virtual wallets and localisation across multiple geographical regions.
- Greg Storey, General Manager, payclick by VISA
Understand why the big companies are getting involved in commercialising digital content and the emerging opportunities in payment systems with payclick by VISA.

Ian - AIMIA "Time to Bin the DVD Player" event video invitation July 2011

2011-07-27T16:48:51.217

Understanding Social Media Marketing and Optimisation

2011-06-22T15:05:33.97

Understanding Customer Lifetime Value

2011-06-22T14:39:12.387

Two Key Elements of SEO - On Page and Off Page Factors

2011-06-22T14:04:17.667

The Two Key Elements of Digital Marketing

2011-06-22T12:34:07.937

The Three Types of Search - Organic, Paid and Local Search

2011-06-22T12:07:20.837

The Anatomyof a Google Adwords Advertisement

2011-06-22T11:34:05.57